Brand Reputation Damage

Have you have considered your Brand Reputation after an accident or serious incident?

WHY EVERYONE IS CHOOSING GPS GEO GUARD

Although hard to put a monetary value on it, reputation is a company’s most precious commodity and reputational damage is not something that can be insured against. The reputational damage arising from an accident can be even greater if your company brand is associated with safety.

It can take years to build your brand and only minutes for it to come crashing down.

Utilising the GPS Geo Guard as part of a total proactive dynamic risk mitigation solution will not only help in serious incidents for the safety and wellbeing of your workforce, but also tick the box for your duty of care if there was to be an investigation after a serious incident.

Negative brand reputation can have a massive flow on affect:

• Perception of your brand and associated quality of services
• Public ridicule and negative social media reviews
• Litigation history and large infringements can sometimes stop business completely
• Directors could face jail time or good behaviour notices
• Anyone that could have played a role in preventing the serious incident could face fines
• Decreased profits due to less new customers
• Capitol not increasing due to cost of private litigation and less new clients
• Staff morale, the ability to attract and retain staff decreasing
• Share price
• Ability to obtain credit

MORE DISCREET • MORE ACCURATE • MORE RELIABLE • MORE USER-FRIENDLY • MORE LIVES SAVED • MORE AFFORDABLE

Track | Manage | Mitigate | Secure | Communicate | Respond | Rescue